UK regulator says Google's ad-privacy changes fall short, WSJ reports

Posted on: April 19,2024
Google's proposed technology, dubbed Privacy Sandbox, leaves gaps that can be exploited to undermine privacy and identify users who should be kept anonymous, the Information Commissioner's Office (ICO) wrote in a draft report, according to WSJ. Privacy Sandbox is an initiative that aims to phase out support for third-party cookies and reduce cross-site and cross-app tracking while keeping online content free for all. Google plans to completely phase out the use of third-party cookies for users in the second half of 2024....
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