For example, the survey found that 70 percent of law firms now maintain active blogs, and nearly 50 percent of those firms report that blogging and social networking has helped produce leads for new clients.
The survey also found that 40 percent of respondents said that those efforts on social media and blogging sites helped them last new work entirely, allowing them to expand their business. More than half of respondents said their firms now plan to increase budgets for social media marketing and initiatives, and just over 20 percent said their firms already have a full-time social media specialist on staff.
The survey, the 2012 In-House Social Media Engagement Survey, which worked in collaboration with Greentarget, Zeughauser Group and Inside Counsel magazine, found that 60 percent of all in-house counsel have been on LinkedIn in the previous week for professional reasons.
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